Resources

Get found in AI answers and search.

Practical guides to AI visibility, SEO and competitor paid ads research. Find opportunities, improve your pages and decide what to work on next.

Start with the vocabulary

GEO

Generative Engine Optimization

Improving how your brand appears in AI-generated answers. GEO works alongside SEO to help buyers discover and understand your business.

Visibility score

Your share of the answer

How often you appear when your market asks an AI assistant for a recommendation, shown with a confidence band, because answers vary.

Share of voice

You vs. the competition

Of all the brands an AI names for your prompts, how many mentions are yours, per platform.

Citations

The sources AI trusts

The URLs an assistant links to in its answer. Review those pages to understand the evidence it presents and find relevant sources to investigate.

Guides

Deep dives

new guides drop regularly
Coloured paper speech bubbles in an arc, one lit up under a brass loupe, with a brass measuring scale
Strategy

What is Geofound? GEO, AEO and SEO in one AI visibility tool

Geofound is a GEO and AEO tool: it tracks your AI visibility on 8 AI surfaces, shows why rivals get recommended, and checks if your fix worked. From $39.

11 min read →

An illustrated search answer above source cards
Technical

Google AI Overviews: a website owner's guide

Understand Google AI Overviews, AI Mode, eligibility and Search Console controls. Check your pages and measure visibility using current Google guidance.

6 min read →

Mechanical crawler probes approach an open webpage-shaped doorway and a separate closed gate.
Technical

Which AI Crawlers Exist, and How to Check Their Access

Check OpenAI, Anthropic, Perplexity and Google crawler controls. Separate search, training and user-requested access, then verify real request evidence.

7 min read →

Layered transparent and opaque page illustrations
Technical

Can AI read your website? How structure decides whether you get cited

AI crawlers don't render JavaScript and AI agents read your accessibility tree. How semantic HTML and page structure decide whether assistants can extract, cite, and recommend you.

7 min read →

A collection of optical measuring instruments
Strategy

The best AI visibility tools in 2026, honestly compared

Compare Geofound, Profound, Peec AI, Otterly and Frase for AI tracking, SEO and paid ads research, content workflows and pricing.

7 min read →

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Strategy

AEO agency vs AI visibility software: which is better?

AEO agency vs AI visibility software: what each does, what each costs in 2026 (sourced price ranges), and when each is the better choice for your team.

6 min read →

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Strategy

SEO vs GEO and AEO: why AI visibility does not follow your rankings

Google says AI optimization is just SEO. Search Engine Land says SEO is only half the job. A 75,000-brand study contradicts both. What the evidence says about GEO, AEO and getting recommended by AI.

9 min read →

A magnifying glass enlarges a question mark on a tagged research card.
Playbook

How to Find the Prompts Your Buyers Actually Ask AI

Build a documented AI buyer-prompt set. Separate discovery, reputation and comparisons, record exact wording, and use worksheets for tracking changes.

7 min read →

A coral paper weekly planner
Playbook

A weekly GEO routine for a small marketing team

Run a focused weekly GEO review: compare saved answers, investigate factual errors and assign useful work without rewriting pages on weak evidence.

6 min read →

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Strategy

GEO strategy: which pages should you improve first?

Choose which pages to improve for GEO. Match buyer questions to product, pricing and comparison pages, with evidence and clear completion checks.

6 min read →

A roadmap, pencil and compass on a worktable
Playbook

GEO in 2026: a practical guide for small teams

A practical GEO plan for small teams: check crawler access, answer buyer questions and measure AI visibility without confusing citations with sales.

6 min read →

A printed speech bubble above an abstract landscape
Primer

What is GEO? Generative Engine Optimization, explained

GEO is the practice of getting your brand recommended inside AI answers: ChatGPT, Claude, Gemini, Perplexity. What it is, how it differs from SEO, and how to start.

6 min read →

Golden links connecting reference pages
Playbook

Getting cited: review sites, communities, and your own content

AI assistants recommend brands they find in sources they trust. How to earn your way into the citations behind your category's AI answers.

7 min read →

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Strategy

Reading a visibility score: trend over number

AI answers vary run to run. Why single-day visibility numbers mislead, what confidence bands mean, and how to judge whether a change is real.

4 min read →

A blue basket holding colorful product packages
Playbook

GEO for e-commerce: how to get your products recommended by AI

AI assistants now answer "what should I buy?" directly, and ChatGPT Shopping shows products, prices and a top pick. How e-commerce brands get into those answers, and how to choose a GEO platform that covers the shopping surfaces.

7 min read →

Glass measuring prisms on a cobalt surface
Playbook

How to measure AI search traffic with GA4 and Search Console

Measure AI search visibility, recorded visits and enquiries with GA4 and Search Console. Build a useful report without overstating attribution.

6 min read →

Colored components fitting into a structured grid
Technical

JSON-LD structured data for AI crawlers

Structured data makes your brand machine-readable. The schema types worth adding for AI visibility (Organization, Product, FAQPage), with copy-paste examples.

5 min read →

Head-to-head

Honest comparisons

Geofound against the tools we compete with: real prices, dated facts, and the cases where the other tool is the better pick, conceded in writing.

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Resources · Geofound